Director of Enrollment and Marketing II, St. Justin Catholic School, 2024 - 2025 School Year
Company: Diocese of San Jose
Location: Santa Clara
Posted on: October 25, 2024
Job Description:
POSITION SUMMARY: Under the general supervision of the School
Principal, the Director of Enrollment and Marketing II is
responsible for planning, leading, and organizing the development
and implementation of a results-oriented marketing and
communication plan which leads to increased enrollment through new
student recruitment and retention of current students in support of
the school's mission and goals. This position requires frequent
interactions in the surrounding community and requires the ability
to work non-standard hours, including weekends and evenings, with
flexible availability.
ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE THE FOLLOWING (and
other duties as assigned):
Enrollment: Develop, implement, and manage the new family/student
recruitment plan and the family/student retention plan. Duties and
responsibilities include, but are not limited to:
- Initiate and develop relationships between prospective families
and the school.
- Develop and implement strategic and tactical processes for
student recruitment with particular focus on preschool,
transitional kindergarten, and kindergarten grade levels.
- Reach and/or exceed all the recruitment goals for prospects,
inquiries, acceptances, and new student enrollments.
- Develop and implement a calendar of outreach events and ongoing
encounters with prospective families outside of the school campus
to raise awareness of the school.
- Engage and support prospective families from inquiry through
enrollment.
- Develop and facilitate a compelling campus visit program for
prospective parents.
- Facilitate the involvement of current parents and students in
the recruitment strategy.
- Coordinate school representation at parish and external
community events, including evenings and weekends, as
needed.
- Support the planning and implementation of school
community-building non-fundraising events.
- Maintain multiple channels of communication including but not
limited to email marketing, phone calls, and in-person
encounters.
- Support the principal in conducting listening sessions and
annual online parent surveys to strengthen the school community
experience.
- Schedule and participate in exit interviews with families of
graduating and withdrawing students.
- Partner with the principal to facilitate the involvement of all
faculty and staff in the recruitment and retention
process.
- Track, analyze, and evaluate recruitment and enrollment data to
strengthen the recruitment process and ensure metrics in alignment
with private school standards for recruitment and
retention.
- Report weekly on the progress toward recruitment goals to the
principal
Marketing and Branding: Oversee all marketing efforts to ensure a
positive perception of the school in the broader community
including, but not limited to:
- Develop and implement a comprehensive marketing plan for the
school that includes, but is not limited to:
- An internal marketing strategy to reinforce the school's core
brand messages within the school community.
- An external marketing effort, including promotional materials,
advertising, and presence in the community that will generate
increased awareness of the school within all its target
audiences.
- An effective word-of mouth strategy that will create positive
internal and external buzz for the school.
- Develop and implement a comprehensive branding effort to
present a clear, consistent, effective, and positive school
image.
- Utilize web-based marketing strategies to increase the school's
online presence, including the effective use of social media, that
includes but is not limited to:
- Publishing engaging, powerful photos, stories, and videos of
students, families and faculty.
- Posting outward-facing content at least five (5) times each
week on the key social media channels, Facebook, and
Instagram.
- Posting inward-facing content at least weekly on the school's
internal communication channel.
- Refreshing and updating the school's website and Niche account
monthly.
- Ensuring new positive reviews are added to digital profiles on
Niche, Yelp, Google, GreatSchools, and other online sites.
Reviewing posts and responding as needed to negative reviews.
- Build a network of relationships with external
organizations.
General: Contribute to a positive school and diocesan environment
by:
- Collaborating with classroom teachers and school leaders to
highlight school programs.
- Communicating professionally and effectively.
- Attending school events and engaging in diocesan professional
development.
- Meeting with the school principal on a regular basis.
- Partnering with parent groups, as needed.
Other Duties & Responsibilities:
- Act as a role model of professionalism in a Catholic
environment.
- Support the philosophy, policies, and goals of the school, as
well as the decisions made by the Principal and
Administrators.
- Ensure the health, safety, and welfare of all
students.
- Adhere to all policies and procedures as outlined in the school
and diocesan handbooks.
- Work as part of a team
- Attend faculty, administrative, and all other meetings as
requested.
Vision, Strategy and Leadership:
- Excellent organizational skills and attention to
detail.
- Excellent time management skills with a proven ability to meet
deadlines.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Ability to prioritize tasks and to delegate them when
appropriate.
Finances and Operations: N/A
Collaboration and Communication:
- Excellent verbal and written communication skills.
- Excellent interpersonal and customer service skills.
REQUIRED SKILLS/ABILITIES:
- Capacity to initiate and nurture relationships with prospective
school families and between current school families.
- Understanding of marketing principles.
- Understanding of and experience witha variety of social media
platforms and how each can support the school's mission and
marketing efforts.
- Understanding of and ability to use graphic design
platforms.
- Ability to gather and analyze data to set direction.
- Ability to project manage, organize, delegate, and prioritize
with high-energy as a self-starter in an atmosphere in which time
sensitive deadlines and interruptions are the norm.
- Ability to create long range plans and manage the daily details
of implementation.
- Ability to work non-standard hours, including weekends and
evenings, with flexible availability.
- Ability to work independently and with a sense of
immediacy.
- Ability to lead a team.
- Outstanding interpersonal skills with a strong customer service
focus (internal and external).
- Ethical and discreet team player.
THIS POSITION SUPERVISES: N/A
THIS POSITION SUPERVISES (OTHERS): Event volunteers including, but
not limited to, parents, staff, and vendors.
QUALIFICATIONS TO PERFORM THE JOB SUCCESSFULLY:
To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
below are representative of the knowledge, skill, ability, or
physical demands required. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential
functions of the position.
Education and Experience:
- Bachelor's degree, required.
- Bachelor's degree in business or marketing, preferred.
- Five years of recruiting, marketing, or communications
experience, preferred.
- Experience in Catholic education, preferred.
Leadership Skills:
- Coaching/Mentoring
Language Skills:
- Excellent written and oral communication skills with an ability
to effectively communicate with all stakeholders of the
school.
- English required
- Bilingual (English/Spanish or English/Vietnamese) preferred
Technical Skills:
- Proficient in Word, Excel, PowerPoint, and Google
applications.
- Experienced with email marketing systems such as MailChimp or
Constant Contact.
- Skilled in cell phone photography, videography, and
editing.
- Proficient with Facebook and Instagram.
- Experience with website strategy, management, and
maintenance.
Physical Demands:
- Ability to perform tasks involving sitting, standing, walking,
reaching, lifting, repetitive motion, bending, stooping, crouching,
climbing, stretching, twisting
- Capability to operate standard office equipment such as
copiers, personal computer, smart cell phone, and alarm
system
- Can lift 25 lbs. in compliance with safety standards
- Level of vision, hearing, speaking required
Other Requirements:
- Able to work evenings and weekends
- Must have an understanding and acceptance for the mission of
the Catholic Church.
- Must support the teachings and values of the Catholic Church
and its mission and act as a Minister of the Faith.
Salary Range: $82,288.71 - $95,259.12 per year based on education
and experience.
How to Apply: Interested candidates should submit a cover letter
and resume at
#J-18808-Ljbffr
Keywords: Diocese of San Jose, Richmond , Director of Enrollment and Marketing II, St. Justin Catholic School, 2024 - 2025 School Year, Executive , Santa Clara, California
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