Sr Director, Product Marketing- Unit42
Company: Palo Alto Networks, Inc.
Location: Santa Clara
Posted on: October 2, 2024
Job Description:
Our MissionAt Palo Alto Networks everything starts and ends with
our mission:Being the cybersecurity partner of choice, protecting
our digital way of life.Our vision is a world where each day is
safer and more secure than the one before. We are a company built
on the foundation of challenging and disrupting the way things are
done, and we're looking for innovators who are as committed to
shaping the future of cybersecurity as we are.Who We AreWe take our
mission of protecting the digital way of life seriously. We are
relentless in protecting our customers and we believe that the
unique ideas of every member of our team contributes to our
collective success. Our values were crowdsourced by employees and
are brought to life through each of us everyday - from disruptive
innovation and collaboration, to execution. From showing up for
each other with integrity to creating an environment where we all
feel included.As a member of our team, you will be shaping the
future of cybersecurity. We work fast, value ongoing learning, and
we respect each employee as a unique individual. Knowing we all
have different needs, our development and personal wellbeing
programs are designed to give you choice in how you are supported.
This includes our FLEXBenefits wellbeing spending account with over
1,000 eligible items selected by employees, our mental and
financial health resources, and our personalized learning
opportunities - just to name a few!Your CareerAs the marketing
leader for our Unit 42 portfolio, your team is responsible for the
success of Palo Alto Networks industry-leading threat intelligence,
threat hunting, incident response (IR), managed detection and
response (MDR), and proactive security services. This role will set
the strategic direction and own the positioning for our end-to-end
Unit 42 business, ultimately delivering customer acquisition,
pipeline and thought leadership to meet our business objectives.The
ideal candidate is a product marketing leader, who can manage all
aspects of marketing strategy, positioning, planning, budgets, big
bets, metrics and reporting. The role requires strong domain
knowledge in cybersecurity and experience in MDR, IR and/or threat
intelligence domains. Great communication skills and strong
collaboration with product development and service delivery teams
is a must.Your Impact
- Own the overall marketing strategy for Unit 42 across thought
leadership, threat research, and cybersecurity services, with a key
focus on how services can drive product pull-through.
- Lead positioning for Unit 42 to establish a bold,
differentiated point of view across all service categories.
- Deliver world-class thought leadership (e.g. threat reports,
adversary attribution, and ongoing threat/attack campaign
reporting) that elevate Unit 42, Cortex, and Palo Alto Networks
overall brand in security operations.
- Work closely with direct reports to develop marketing plans and
evaluate key marketing initiatives as well as tentpole programs to
achieve growth targets.
- Establish clear and consistent marketing performance metrics
and communicate metrics across company leadership.
- Recognize new market opportunities and influence go-to-market
priorities.
- Ensure each business is positioned in a way that resonates with
customers and our messaging reflects the value we bring in terms
that our customers understand.
- Understand our buyer personas and collaborate with sales
leadership to amplify the Unit 42 value props and sales plays
within the company.Your Experience
- 15+ years of experience in enterprise marketing, including
previous product marketing leadership experience.
- Demonstrated track record that proves deep knowledge of
cybersecurity services and threat research.
- Strategic and analytical mindset with demonstrated ability to
simplify complex concepts and articulate uniquely differentiated
value propositions to both technical and business audiences.
- Strong analytical, leadership, and partnering skills - The
ideal candidate possesses a blend of marketing, business and
technical savvy - a big-picture vision, and the drive to make that
vision a reality in an emerging or established market.
- Experience of the full product lifecycle management from
business planning to launch to program management and
measurement.
- Be a good storyteller - Our marketing leaders need to be our
best storytellers and inspire the rest of the company to tell the
right stories.
- Demonstrated ability to influence up, down and across
functionally to peers and the ability to collaborate among multiple
groups.
- An MBA is highly preferred or equivalent military experience
required.The TeamOur marketing team has an opportunity like in no
other industry: high impact work and the chance to change the
future of digital security, globally. Your hands will be in
industry-leading content created in the face of rapidly growing
threats: cyberattacks. Being in marketing at Palo Alto Networks
means that you will be in the midst of the changes impacting our
industry, and helping our internal teams, customers, and partners
address the ever-changing threats we all face on a day-to-day
basis.Compensation DisclosureThe compensation offered for this
position will depend on qualifications, experience, and work
location. For candidates who receive an offer at the posted level,
the starting base salary (for non-sales roles) or base salary +
commission target (for sales/commissioned roles) is expected to be
between $252000 - $346500/YR. The offered compensation may also
include restricted stock units and a bonus. A description of our
employee benefits may be found .Our CommitmentWe're problem solvers
that take risks and challenge cybersecurity's status quo. It's
simple: we can't accomplish our mission without diverse teams
innovating, together.We are committed to providing reasonable
accommodations for all qualified individuals with a disability. If
you require assistance or accommodation due to a disability or
special need, please contact us at .Palo Alto Networks is an equal
opportunity employer. We celebrate diversity in our workplace, and
all qualified applicants will receive consideration for employment
without regard to age, ancestry, color, family or medical care
leave, gender identity or expression, genetic information, marital
status, medical condition, national origin, physical or mental
disability, political affiliation, protected veteran status, race,
religion, sex (including pregnancy), sexual orientation, or other
legally protected characteristics.All your information will be kept
confidential according to EEO guidelines.Is role eligible for
Immigration Sponsorship?: Yes
#J-18808-Ljbffr
Keywords: Palo Alto Networks, Inc., Richmond , Sr Director, Product Marketing- Unit42, Executive , Santa Clara, California
Didn't find what you're looking for? Search again!
Loading more jobs...